Packages

Packages bundle bookings to campaigns and might follow their own booking rules differing from those determined in the suborder. It makes sense to set up packages for bookings, if the booking and invoicing rules change time and again (GRP-packages or stand-by-packages) or if benefits are not to be booked in MYDAS but very well be invoiced.

Set up of packages

Set up of packages

It is only possible to create packages out of a parent suborder which has not been booked yet. After clicking on the package-button in the special actions a new package is generated and visible in the suborder tab "Packages".

Editing package data

Editing package data

The package can be opened for editing either directly in the suborder or via the package module. There are 3 different types of packages which will be explained in the following steps.

Etat-Package

The Etat-package is a virtual package and cannot be booked in the booking tools. The parent suborder of the package is not bookable either.

General data

General data
  1. Name - name of the package
  2. Package Type - through this field the kind of package is determined, in this case it is an Etat-Package
  3. Media Combi ID - the selection of the media combi in which the suborder is placed is mandatory
  4. Media ID - a media that is allocated to the selected media combi needs to be selected too
  5. Sub-Order ID - number and order type of the parent suborder. The field is non-editable and therefore it is not possible to pick a different suborder. To have the order number of the suborder´s parent order displayed, you need to click on the folder-button next to the suborder ID. That opens the suborder data record where the order number of the parent order is displayed.
  6. Advertiser - it is not possible to change the advertiser in the package data set
  7. From - beginning of validity period of the package
  8. To - end of validity period of the package
  9. Fixed Price - the price that is entered in this field is the price that will be invoiced for the package
  10. Price Type - the price type of virtual packages must be "fixed price/ order"
  11. Is accountable - if the checkbox is marked the package can be invoiced
  12. Economic Sector - if required the package can be assigned to a certain economic sector, e.g. software, tourism, toys etc.
  13. Copy - a new package of the same type as the original on is created and linked to the same suborder. The validity period of the copied package is automatically set to the month that is following the end of validity of the original package.
  14. Price-Reorg - in case of price changes or changes to the real values of the package these data can be updated via the Reorg-button
  15. Confirmation* - a document containing all relevant package data can be generated. (*only available for virtual packages)

Invoice settings

Invoice settings
  1. Program before - these are programs that are aired previously to the break that the spot is placed in, e.g. movies, documentaries. It is possible to enter the program´s whole name or parts of the name with wildcard (*) in the field.
  2. Program after - these are programs that are aired right after the break that the spot is placed in, e.g. movies, documentaries. It is possible to enter the program´s whole name or parts of the name with wildcard (*) in the field.
  3. External ID - identifier for communication with third party systems

Frequency-Package

Frequency-packages contain a certain number of spots that can be booked. It is not possible to exceed this number of spots. Once the limit is reached the package is fully booked.

This type of package follows the invoicing rules that are determined in the parent suborder.

General data

General data
  1. Name - name of the package
  2. Package Type - through this field the kind of package is determined, in this case it is a frequency-package
  3. Media Combi ID - the selection of the media combi in which the suborder is placed is mandatory
  4. Media ID - a media that is allocated to the selected media combi needs to be selected too
  5. Sub-Order ID - number and order type of the parent suborder. The field is non-editable and therefore it is not possible to pick a different suborder. To have the order number of the suborder´s parent order displayed, you need to click on the folder-button next to the suborder ID. That opens the suborder data record where the order number of the parent order is displayed.
  6. Advertiser - it is not possible to change the advertiser in the package data set
  7. Product ID/ Produkt ID - if required a certain product can be allocated to the package. If it is a different product than the one that is possibly assigned to the suborder, a warning message is generated when trying to place bookings on the package.
  8. From - beginning of validity period of the package
  9. To - end of validity period of the package
  10. External ID/ Externe ID - package-identifier for communication with third party systems
  11. Fixed Price - the price that is entered in this field is the price that will be invoiced for the package resp. per spot. This price will only be applied in case the price type is "fixed price/ order" resp. "fixed price/ spot". "Festpreis/Auftrag" bzw. "/Spot" ist.
  12. Price Type - the selected price type determines the way that the total price of the package is calculated.
  13. Copy - a new package of the same type as the original on is created and linked to the same suborder. The validity period of the copied package is automatically set to the month that is following the end of validity of the original package.
  14. Price-Reorg - in case of price changes or changes to the real values of the package these data can be updated via the Reorg-button
  15. Pre telecast - a document containing all planned broadcast data of the bookings on the package can be generated.

Booking settings

Booking settings
  1. Days of the week - the package is valid for the weekdays with marked checkboxes
  2. Time from - starting time of the package's validity on the selected weekdays
  3. Time until - end time of the package's validity on the selected weekdays
  4. Break Group - break group for which the package is valid
  5. Break Coding - each break is identified by its own 8-digit ID, e.g. 01.08.01.43. If the package shall only be valid for breaks with certain IDs, the ID or parts of it can be entered in the field. In case of entering only parts of the ID you need to use wildcards (*) to replace the missing digits.
  6. Program before - these are programs that are aired previously to the break that the spot is placed in, e.g. movies, documentaries. It is possible to enter the program´s whole name or parts of the name with wildcard (*) in the field.
  7. Program after - these are programs that are aired right after the break that the spot is placed in, e.g. movies, documentaries. It is possible to enter the program´s whole name or parts of the name with wildcard (*) in the field.
  8. Length - the value of this field determines the standard length of the bookings
  9. Number of Spots - the maximum amount of spots that can be booked on the package. Once the limit is reached the package is fully booked and no further bookings on it are possible.
  10. Minimum available Length - lower limit of open and bookable seconds in a break.

Bookings

Bookings

The package master data provide an annual overview of the bookings on the package within the validity period. The time periods (framed red on the screenshot) define the time slots relevant for consumer research. Bookings within the particular time slots are evalutated for statistical purposes by the GfK (Gesellschaft für Konsumforschung), e.g. for audience rating. How and if the days of broadcast are divided into individual dayparts depends on the customers. The time slots that divide the days of broadcast are determined by the GfK.

The buttons beneath the table are explained below (from left to right):

  • MG1: media gross - shows the gross value of  the bookings e.g. within the time slots
  • MG2: list prices (depending on price model) - prices for basic lengths can be stored in the system, spots of 30 seconds length for instance cost 100€ in tariff category X combined with price group Y. These list prices are put together in price folders. Each price folder is allocated to one price model, e.g. a linear one. The outcome of this is the prices of the bookings.
  • MG3: linear prices (value) of the booked advertising space - this is the "real" value of the ad space, thus the price the ad space would cost if all spots were charged with their full prices.
  • o NR %: balance - difference between MG3 and MG2
  • MN1: media net (media gross - cash discount) - MG1 less cash rebates granted
  • MN2: media net2 (MN1 - AE) - MN1 less agency discounts granted
  • MN3: media net3 (MN2 - Skonto) - MN2 less discounts for cash granted
  • Spots: number of spots - total of booked spots over the year
  • V: seconds - total of booked seconds
  • o V: average seconds - amount of seconds each spot lasts on average
  • o SP: average price per second (MG3 / seconds) - value of the booked ad space divided by the total of seconds
  • % MG1: media gross balance -  percentaged allocation of media gross to the respective time slots of the months. At the end of the year it´s a total of 100% media gross allocated to the months and time slots. The sum of all months' MG1 must be 100% at the end of the year. Just as that the sum of the time slots' MG1 must also be 100% at the end of the year. Example1: MG1 allocated to 3 months (20% + 30% + 50%). Adding the 3 months up, the total will be 100%. Example2: within the time slots the MG1 is distributed as follows: 10% between 0-6 a.m., 25% between 6-12 a.m., 15% between 12-5 p.m. and 50% between 5 to 0 p.m. The total will also be 100%.
  • % MG3: distribution according to ad space value - real value of the bookings in relation to the ad spaces' just value.
  • % MN3: distribution according to MN3 (Cash-In) - net value of the bookings after having granted rebates and cash discounts. The distribution is calculated as follows: 100 divided by all months' total net values resp. time slots multiplied with total net value of the particular month resp. time slot. Example: total-MN3 = 26.470; MN3 of june = 1.201 ==> 100 / 26470 * 1201 = 4,54%
  • Yield: profitability in % (MN3 / MG3 *100 = Cash-In / Wert *100) - media net after having granted rebates and cash discounts divided by the real price of the booked ad space.
  • %o NR %: balance distribution - the percentage that the particular month resp. time slots contributes to the total balance
  • Exp D: table content exportable exportierbar (german notation)
  • Exp E: table content exportable exportierbar (english notation)

If you click on the booking values within the particular time slots (framed turquois on booking overview) the spot viewer is opened in a new window. It contains all relevant data of the package´s bookings in the selected time slot. The booked break for instance, date of broadcast, suborder and further information are displayed. At the bottom of the window the following values are displayed as total: number of spots, total length of spots, media gross, list price.

GRP-Package

The aim of GRP-packages is to reach as many viewers of the advertiser´s resp. his products' target group as possible. It´s possible to determine a target-GRP for the package which is supposed to be met at the end of the package´s validity. Spots of GRP-packages are booked in a specific view of the Optimizer. In this view the GRP the booking would reach in the selected break is displayed.
If the user determines a value for the minimum GRP of a booking in the package, it´s only allowed to place bookings that at least meet this value.

GRP-packages are invoiced via the GRP-invoice. Analogue to invoicing common orders you need to specify the order number and the invoicing period before the billing run can be started.

General data

General data
  1. Name - name of the package
  2. Package Type - through this field the kind of package is determined, in this case it is an Etat-Package
  3. Media Combi ID - the selection of the media combi in which the suborder is placed is mandatory
  4. Media ID - a media that is allocated to the selected media combi needs to be selected too
  5. Sub-Order ID - number and order type of the parent suborder. The field is non-editable and therefore it is not possible to pick a different suborder. To have the order number of the suborder´s parent order displayed, you need to click on the folder-button next to the suborder ID. That opens the suborder data record where the order number of the parent order is displayed.
  6. Advertiser - it is not possible to change the advertiser in the package data set
  7. Product ID/ Produkt ID - if required a certain product can be allocated to the package. If it is a different product than the one that is possibly assigned to the suborder, a warning message is generated when trying to place bookings on the package.
  8. From - beginning of validity period of the package
  9. To - end of validity period of the package
  10. External ID/ Externe ID - package-identifier for communication with third party systems
  11. Targetgroup - group of persons who the commercial is addresse to
  12. Target GRP - GRP that shall be reached until the end of the package´s validity
  13. Fixed Price - the price that is entered in this field is the price that will be invoiced for the package resp. per spot. This price will only be applied in case the price type is "fixed price/ order" resp. "fixed price/ spot". "Festpreis/Auftrag" bzw. "/Spot" ist.
  14. Price Type - the selected price type determines the way that the total price of the package is calculated.
  15. Copy - a new package of the same type as the original on is created and linked to the same suborder. The validity period of the copied package is automatically set to the month that is following the end of validity of the original package.
  16. Price-Reorg - in case of price changes or changes to the real values of the package these data can be updated via the Reorg-button
  17. Pre telecast - a document containing all planned broadcast data of the bookings on the package can be generated.

Booking settings

Booking settings
  1. Days of the week - the package is valid for the weekdays with marked checkboxes
  2. Time from - starting time of the package's validity on the selected weekdays
  3. Time until - end time of the package's validity on the selected weekdays
  4. Break Group - break group for which the package is valid
  5. Break Coding - each break is identified by its own 8-digit ID, e.g. 01.08.01.43. If the package shall only be valid for breaks with certain IDs, the ID or parts of it can be entered in the field. In case of entering only parts of the ID you need to use wildcards (*) to replace the missing digits.
  6. Program before - these are programs that are aired previously to the break that the spot is placed in, e.g. movies, documentaries. It is possible to enter the program´s whole name or parts of the name with wildcard (*) in the field.
  7. Program after - these are programs that are aired right after the break that the spot is placed in, e.g. movies, documentaries. It is possible to enter the program´s whole name or parts of the name with wildcard (*) in the field.
  8. Spots/Day - maximum amount of spots that can be booked per day
  9. Minimum available Length - lower limit of open and bookable seconds in a break.
  10. Minimum GRP - the booking must at least meet this GRP value in the selected break. Otherwise placing the spot will not be possible.

Package model

Package model