Create a campaign

The campaign is, so to speak, a folder that includes all placements of a year. As a rule, a campaign is set up for a whole year at RTL Netherlands.

A created campaign is a prerequisite for receiving placements from the portals.

Requirements to create a campaign

Before a campaign can be created, we need two necessary data sets:

1. We need an Order (How to create an order you will find here)

2. We need a Deal

Create a Campaign from a order

The best and easiest way to create a campaign is to do it from an existing order. Use the special action button <Create a 360 Campaign> here

To do this, look for the corresponding order in the order master data and open it with a double click

At the bottom right of the screen you will find the Action Button button <CREATE 360 Campaign>. Click on the button and a pop-up window will open.

Now you can enter all relevant data for the campaign:

  1. Campaign name
  2. Period of the campaign (usually from 1.1. - 31.12.)
  3. You can add a comment
  4. Budget is an option. If no budget should be entered, enter 0
  5. You can optionally choose a product
  6. You can also optionally select one or more sub-orders that are assigned to the order.
  7. When you are done with the input, click on the button <Create> on the right edge below the input fields.

After you have clicked the <Create> button, a confirmation of the action appears. Clicking on the link takes you directly to the master data set for the campaign

However, you will also find the campaign if you go through the campaign master data.

Campaign Masterdate in Detail

A double click on the data record opens the details again. Here you can add further information. The previous entry is sufficient for further processing.

Here a short overview over the Tab-structure:

  1. In the general tab you will find all mandatory fields
  2. Under Client you can find all information about the customer and the orders
  3. Settings offer you further setting options
  4. You can find the associated bundles in the Bundle tab
  5. And in the Placements tab you will find a list of all placements that belong to the campaign.
  6. And finally, in the hi-story you can see who made a change to the data and at what time

Useful special actions

At the bottom you will find a lot of action buttons that we won't go into in detail here. However, there are some of these special actions that you should pay attention to:

  1. You can create a bundle directly from the campaign
  2. You can access the screening confirmation report via the campaign
  3. You can also create a copy rotation for the entire campaign
  4. and you can apply this copy rotation to the entire campaign
  5. Finally, you have the opportunity to access the READ VIEW campaigns. We explain exactly what this READ VIEW does here.