Target Type

Unit in which will be measured e.g.AdImpressions, GRP, Budget, Number of Spots and Audience.

This unit is predefined by Cataneo. Any changes or additional target types have to be coordinated with Cataneo.

Field description

  • Name = User defined Name
  • Identifier = User defined Identifier
  • Spots = Target is based on booked spots
  • Grp = Target is based on prognosis and achieved GRPs
  • Reach = Target is based on the reach in a target group
  • effective amount
  • Ratecard
  • Views = target is based on achieved views
  • clicks = target is based on achieved views
  • DataTypeID = defines the display of the target in the relevant campaign, bundle or placement field