Target groups
Target groups can be defined under GeneralSettings > Ctrl. Values Marketplace > Target groups.
Target groups records
For each Target group, a record can be set up. In this case, the Target group is men of an age between 25 and 54.
Assigning Target groups
Generally, Target groups are defined on the Bundle level.
It is also possible to create a new Target group by clicking on '+'.
Despite the fact that Target groups are generally defined on the Bundle level, it is also possible to define them on the Placement level. In this way, a Bundle can have multiple Placements that have varying Target groups assigned.